We often talk about the influence parents have in the spiritual life of their child.
It is true. Parents are the biggest spiritual influence in their child’s life.
But there is a flip-side to this. Children are also a big influence in the decision making process of their parents.
Here’s an example.
According to a new report, parents are more likely to subscribe to a streaming service if the platform offers content that interests their kids as well.
When it comes to control of the remote control, kids have a lot of say in the matter.
A study called Gen Alpha and Gen Z: In control of the family remote, set out to determine the main reasons why parents subscribe to family-friendly streaming services.
The study ran from 2021-2022 and the firm
conducted a survey encompassing 1,010 families.
The findings revealed that 56% of kids
and teens in the US make their parents subscribe to or keep paying for
streaming platforms that have content they like.
The report also found that half of
Gen Z respondents (ages 16 to 24) are involved in
family decisions about streaming subscriptions.
In the US, 66% of parents said
they will subscribe to a platform if it offers suitable content for
their kids, and only 34% said their subscription decisions depend on
43% of Gen Alpha kids (ages four
to 15) are twice as likely to unsubscribe from a platform as parents of
Gen Z teens and young adults if it doesn’t meet their children’s content
Kids often influence their family when decisions are being made about watching television programs.
This is another example of how kids influence their parents when it comes to purchasing things.
Kids often influence their family when a decision is being made about what movie to watch at the theater.
Kids often influence their parents when decisions are being made about what food to buy or where to eat.
Kids often influence their parents when clothes buying decisions are being made.
Even when it comes to spiritual matters, kids can influence their parents.
Kids often influence their parents when decisions are being made about attending church.
Kids often influence their parents when decisions are being made about what bedtime Bible story to read.
Kids are going to do one of two things…drag their parents to church or be drug to church by their parents.
You have a tremendous opportunity to reach entire families when you reach kids.
You have a tremendous opportunity to influence families by influencing their children.
Remember what it says in Isaiah 11?
…a child shall lead them.
Let’s lead children to follow Jesus and watch as they in turn lead their parents to follow Jesus.